And if at Christmas, the gift was you? Every year, thousands of dogs and cats are abandoned by their masters. The lucky ones are gathered by refuges who take care of them when they find a new master. When you offer an animal at Christmas, you do not make a gift to a loved one: it is the animal that is given a family gift.
This is a bit of the idea of this touching print campaign put in place by the JWT agency in Australia for the Sydney Dogs & Cats association. To encourage families to adopt animals at Christmas, the agency has designed prints where humans are transformed into gift packages. A campaign that speaks for itself, and hopefully, will reach families able to offer a better life to these abandoned dogs and cats.