The end of the year celebrations are fast approaching and the magic of Christmas begins to settle gradually in families ... and brands. As you know, Christmas is also a real commercial opportunity for companies that do not hesitate to redouble their ingenuity for draw attention consumers. And among the various means implemented, we find of course the famous creative Christmas packagings.
Forget the traditional packaging that you are used to seeing in stores or supermarkets, we will introduce you today the best packagings made occasionally end of year celebrations. Whether fictitious or real, these packagings prove to us the incredible support of expression and the communication power of a good idea of packaging!
A selection of 10 creative Christmas packagings that we propose you to discover in collaboration with ALL4PACK Paris, the international exhibition of Paris dedicated to packaging innovation.
About ALL4PACK Paris : organized every two years, ALL4PACK Paris is the reference show in France dedicated to packaging professionals. It covers key areas of packaging, process, printing and intralogistics. The latest innovations in the packaging sector for the food industry, beverages and liquids, cosmetics, beauty, luxury goods, health, e-commerce and distribution, and industrial goods are revealed here. professionals from Europe and Africa. Rendezvous from November 26 to 29, 2018 for the next edition.
1. The tea box in the shape of fir forest
In Austria, the creative Kresimir Miloloza imagined an ultra-creative tea packaging. To celebrate the end of the year celebrations, this artist has imagined a tea box that takes the shape of a fir forest. Each tree has two tea bags: divide it in half and attach half of the tree to your cup. Ideal for sharing a hot drink for family meals at Christmas!
2. The bottle of Coke in the shape of a Christmas ball
the Mexico, the designerOlga Zambrano imagined a creative Christmas packaging fun for Coca-Cola. On the occasion of the end of the year, she had the idea to transform the iconic Coca bottle into Christmas ball. You can hang it on your tree as a decoration once it is consumed. Too bad it's only a concept!
3. The Santa-shaped bread baguette
You are often told: the simplest ideas are the best! Like this very simple idea imagined at Barcelona by the creative studio Lo Siento for the baker Xevi Ramon. The classic paper wrap of the wand simply illustrates the character David the gnomewho can also echo Santa Claus, and the bread stick that goes beyond ... hat ! The kind of idea that seems obvious once it's discovered!
4. Christmas packaging-origami
In Malaysia, the creative ones Peggy Loh and Yiokei Tay based on origamis to imagine a creative packaging to market groceries. When the packaging is in position "closed"it illustrates a classic Christmas decor. But once opened, it is possible to create a different folding to turn it into a display to produce ... shaped Santa Claus !
5. The packaging of fir-shaped electric garland
In terms of smart and original packaging for Christmas, we love this concept imagined byAudrey Wells, a Quebec student in design. To market garlands, she simply came up with the idea of designinga Christmas creative cardboard packaging in the shape of a Christmas tree. Smart and effective to illustrate at a glance the usefulness of the product!
6. The bottle shaped Christmas elf
Do not get me wrong - it's not Santa Claus! The nisse is a small imaginary creature of Scandinavian folklore, which can be compared to the goblin. the United States, Ryanna Christianson is a design student who imagined this original beer packaging that pays homage to these strange creatures in an aesthetic and amusing way.
7. The can that turns you into a snowman
Sometimes a simple eye-catching visual is enough to make an attractive packaging. In Russia, the agency DDVB had a clever idea and original on the occasion of the end of the year holidays. For a brand of beer, the agency simply imagined a can with a carrot visual. Perfect for play the snowmen or simply to create a nose that changes the usual decorations.
8. The packaging to personalize for Christmas
Customization has always been a powerful marketing argument. For the holidays, the brand Oreo had the idea to imagine an original and creative packaging for his biscuits. Customers have access to a digital interface that allows them to color the packagings as they please and even offer them to their loved ones. And even if the idea is not new, it still works very well at Christmas.
9. The box of chocolates to share with your loved ones
the United States, the brand Godiva and the agency McCann have come up with an original box of chocolates for the holiday season. This one actually contains several boxes, like Russian dolls, forshare with your loved ones. When you open a box, you find two more inside: one to keep and one to offer. A brilliant initiative that revolutionizes sharing ... but not ecology.
10. The packaging that plays with Santa's beard
We end up with a very cute packaging idea imagined by the Indian creative Sukhveer S Shekhawat. The latter has imagined, for a fictitious brand of popcorn, a creative Christmas packaging who plays with the Santa's beard. The latter is transparent and it is the popcorn inside that colors the beard ... Simple and effective!
BONUS: the paper gift of the burgers fans
And as a bonus, we wanted to introduce you to this absolutely unusual gift paper project invented in New York by the designers Sarah Fay and Justin Colt. These two creatives simply had the idea to imagine for Christmas gift wrap for burger fans. Each paper illustrates a different ingredient (bread, meat, cheese, lettuce, tomato) and by stacking the gifts correctly, we can reproduce the appearance ofa real burger... so useless!
Sourced by: Creapills
In collaboration with : Comexposium, ALL4PACK Paris