Are you more likely to take the stairs where the escalators, when do you have a choice? And yes, many of us like the ease of being transported without getting tired instead of walking up the steps one by one. But this is done at detriment of our physical activity because we all know that moving and making efforts is good for your health.
That's why at Canada, the chain of stores Sports Experts and the agency Rethink had an unusual idea to motivate to move more. How? By installing an original distributor in the stationLucien L'Allier located in Montreal. Situated at 27 meters below the surfaceThis station is the one with the most steps in the city.
So to encourage users not to take the escalator, the agency has installed a distributor, called"The thermal discount" who go analyze your body heat. Thus, by climbing the entirety of the steps of the station, you will obviously have hot arriving at the top. Then ask the distributor and he will analyze the heat you release by giving it a percentage. The hotter you are, the higher the percentage is ... which finally translates into the same percentage of discount to apply in a store of the sign.
A very intelligent idea, which does not fail to make you smile and shows how much marketing can also be used to to intelligently transform our daily lives. Here, the commercial message becomes even more powerful by wanting change our habits and allowing us to move a little more each day. And if in addition we associate the amount of effort to a percentage of reduction ... so we understood everything!
For all those who like "useful marketing", we encourage you to watch our video compilation "7 creative ideas to facilitate encounters between strangers".
Imagined by : Sports Experts by the agency Rethink Canada